Franklinsanity

8:30 am, New Britain CT:  in 1979 or thereabouts, Budweiser flooded the airwaves with an ad and a jingle that must have been fairly awesome, since I was 10 and didn’t give a hoot about beer, but was what we now call a total ear-worm. So much so I easily recall it, and its oddly seductive and bouncy polka beat, 37 years later. 

Yes, math geniuses. I am 47. 

Looking at the ad now, the jingle did pretty much all the work – the TV ad just is mostly slow-mo shots of Clydesdales trotting through the snow with a giant wagon of Bud. That’s it. 

But for whatever reason it made a big impression. My parents seemed to think the ad was hilarious – so that was likely part of the appeal. 

Of course, it didn’t sell any beer in our house. In the 70’s as far as I recall, my Dad – if he drank beer at all, drank Ballantine’s. 

But it did make me laugh and I do remember it. Enough so that I showed Quinn and Ted the ad on YouTube and told them it made me think of Kingsley. Who is kind of a Clydesdale sized mini-goldendoodle. 

Teddy could not stop laughing. We now are calling Kingsley “the big number one.”

Here’s to the big number one!